Now its owner, London-listed conglomerate Associated British Foods, is convinced Primark's disciplined store-by-store approach can succeed in a country that has been a graveyard for some of Britain's biggest retailers, including Marks & Spencer, Tesco and most recently Philip Green's Topshop. It has invested 250 million pounds ($313 million) in the United States, achieved a critical mass of sales and has a four-year education under its belt on a crowded market that is battling to stay afloat in the face of rapid e-commerce growth.
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